Since 1996, Artefice has been dealing with creativity and
brand communication
recurring to different ways of expression and realization.

Artefice' s path has been evolving dealing with
all the changing that have happen in the world of communication
and thanks to the continuing moltiplication of contacts
point among brands, products, consumers and people.

Creativity
is the value identity of the brand.
Creativity means to understand and interprete
the needs of clients and markets.

This is what we call KNOWOW:
we look at things from different angles, giving sense, shapes,
structures and feelings to every single part of projects but
without forgetting the whole vision.

Communication regarding brand
and consumers takes place when values and codes
are linked, when the interaction takes place in a cognitive, ,
emotional and symbolic ground.

Analysis gives the basis of knowledge and defines the action territory regarding projects.

Think the relationship between brand experience and consumer so as to bring out the interactive dimension.
Identify the added value that is inside brand evolution as our aim is to find unique, surprising and efficient expression forms.
Imagine interactive and sharing activities between brand and consumers, leveragering on marketing, design, creativity and communication.
Individuate a brand strategy focused on multiple experiences that involve consumers.
Analyze the brand, the dominant strength and its internal and external dimensions.
Study of consumer behaviour. The starting point is that we consider them as indivídual that share cognitive models, values, customs and consumer opportunities.

Creativity orientates ideas and creates stimulus building new relations.

Brand Strategy is focused on defining how, where and who is supposed to plan communication and transmit brand massages.
Observe sceneries in order to identify new necessities and markets desires. Sceneries, in fact, help to identify the future, thanks to tendencies and they are also supposed to analyze the present context as it entails the studying of brand/products, their target markets and the referring competition.
Building: communication systems capable of being successful as they have to identify the right meeting points with consumers tastes and preferences.

The "vital" short cirucit that aims at creating stimulus and brand shapes.

Good at answering to competiton, to changing markets and consumers needs.The evolutive brands roadmaps prompt companies to introduce new products and adopt them. Advanced processes and communication forms that help them to multiply the touching points with consumers.
Innovation means to bear in mind products and managing its generation process, distributing and communicating the product itself.
Give shape to communication systems in overcrowded products marketplaces. This represents the challenge to create shapes capable of distinguishing and attract consumer attention.
Giving shape to a brand strategy that is centred in multiple dimension for all involved subjects.